May 24th 2010
I’m attending what is reasonably considered the largest collection of copyright and trademark lawyers in the world. They are fantastically international; I’ve visited w/counsel from Kuala Lumpur, Taiwan, several African nations, and Ukraine. But you know what I don’t see? Marketers. We like marketers. They are the people with the budget that has made Google […]
May 24th 2010
I’m writing this as Peter Guber, CEO of Mandalay Entertainment, delivers the keynote at the Annual Meeting of INTA, the International Trademark Association. Here are some of the ideas he’s presenting. Be Active in Your Own Rescue The presentation’s repeating theme is to be active in your own rescue. As a veteran film and recording […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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