May 22nd 2010
This week over 8,000 trademark and copyright lawyers will come to Boston for the Annual Meeting of INTA, the International Trademark Association. These are the people who both protect the worlds brands, and who litigate the issues which increasingly define the world of online marketing, entertainment, and digital publishing. I’m shifting in to “live blogging” […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.