April 20th 2010
In the cloud, nobody can tell if you’re a web page. In talking with people about the post The Siteless Web and the End of Brand Website Rule: Web 3.0, I found myself suggesting that online visitors will encounter us through three types of experiences: Sites we control: traditional, publishing-based information distribution. Sites others control: […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.