December 31st 2009
Last month I went way off-topic to berate the British Biscuit Threat Index, and to stake out D.H. Lawrence’s premise that comparatively “the American soul is hard, isolate, stoic and a killer. It has never yet melted.” Consider, if you will: The British food chain, Asda, has begun printing the warning “contains milk” on its […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.