October 2nd 2009
Otis Maxwell is a copywriter who likes to mouth off on marketing, technology, and food. He’s also a great creative. Last week he asked me what was on my short list of projects, and to my surprise I immediately said “Creative briefs.” After all, they really are what keeps chaos at bay, and more importantly, they […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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