September 24th 2009
The best business book I’ve read this year is The Shift, by M. Scott Davis. If you’re responsible for driving the vision of marketing, here’s a deep dive on business leadership from the CMO chair. It describes the executive orientation necessary to make marketing responsible for revenue growth. It advises marketing executives how to transform […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.