August 9th 2009
The boundless enthusiasm for social media seems to be running into a need for commercial affirmation. I was struck that the most powerful theme on the formal agenda at Podcamp Boston 4 this weekend was measurement and making the business case for social media: How do we measure the impact of social media?–Marta Kagan. Can you […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.