April 13th 2009
While domain squatting is on the increase, so is enforcement. Brands are using research to determine which variants of their domains merit defensive registration, and since all variants can be predicted, they are invoking litigation and arbitration to take control of infringing marks. Lego already owns 450 domain names, and they’ve registered their mark in […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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