January 28th 2009
We’ve discussed how Brand Obama has been open to being appropriated by its supporters. Now other brands are jumping into what might be called the “O-conomy.” Here are some products drawing on Obama’s brand equity. In a Plea for Relevancy, Pepsi Steals Obama’s Logo Business Week‘s David Kiley writes, “This is a special time in America—difficult […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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