May 21st 2008
ISP Charter Communications is about to start spying on its customers surfing habits in order to build profiles for advertisers. Charter is partnering with a company called NebuAd, which provides the packet-sniffing technology that knows which websites you’re visiting. And though Charter claims its customers can opt out, a review of NebuAd’s patent indicates otherwise. […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.