April 28th 2008
As a result of a mandate by the National Highway Traffic Safety Administration (NHTSA), beginning September 2007, all cars and trucks sold in the US must have a Tire Pressure Monitoring System (TPMS). Here’s how it works: there’s a sensor, usually in the valve stem, that monitors information like pressure, temperature, and whether the tire is […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.