June 21st 2020
We have closed the US economy to compensate for a health system unprepared for a pandemic. Now it’s time to address the inequities that have made the burden of COVID-19 fall disproportionately on minority and lower-income communities.
June 13th 2020
I recently joined 1,500 designers, developers, entrepreneurs, patients, and health professionals who came together from 40 countries to hack ways to help people through the Recovery and Reopening from the COVID-19 pandemic. I was one of the mentors who worked with 200+ teams in a mad rush to prototype innovative new responses to COVID-19.
June 5th 2020
Jared Johnson is a prolific interviewer and keen watcher of innovation in healthcare marketing. We had a twenty-minute talk which has dropped as the latest episode of the Healthcare Rap.
June 2nd 2020
Trump isn’t the one who killed George Floyd by pressing a knee to his neck. Police brutality against African Americans — and racism generally — has plagued us for centuries. But Trump uniquely fueled fury, with bigotry, dismantling police reforms, and encouraging aggression in violent speech.
May 30th 2020
In my work and teaching, I’ve introduced the abbreviation SIMI: stress, illiteracy, mistrust, and inequality as to help us identify the barriers these huge barriers to consumer engagement. SIMI helps us recognize the context which too often is part of consumers’ lives.
May 23rd 2020
HBO’s Chernobyl miniseries has glowed with an unexpectedly long half-life for me. It illustrates the political and cultural rot that comes when people believe that truth must align with their leader’s wishes. It’s been echoing for me as a cautionary parable applicable to President Trump’s response to the Coronavirus.
May 19th 2020
If you love at-scale healthcare marketing, content strategy, and the idea of making life after COVID19 more innovative and productive — then you’ll want to join me with Derek Phillips and Jeff Cram from PK on next week’s eHealthcare Strategy webinar.
May 15th 2020
Dr. Atul Gawande will leave his role as CEO of Haven, a joint venture of Amazon, Berkshire Hathaway, and JP Morgan. We take a look why Haven’s had slow going, and what this means for incumbent healthcare teams and their role as change agents.
May 8th 2020
If you’re interested in price transparency, telemedicine, chatbots, content hubs or multilingual marketing — then you’ll want to take a few minutes to get this accelerated update on these leading sites.
May 3rd 2020
Have you heard The Pioneer Institute’s new podcast Hubwonk? Their interview with Dr. Roy Schoenberg provides an insider’s view on the explosive adoption of telehealth over the last two months, and policy and service design opportunities to make it an important dimension of care.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.