July 23rd 2010
When you partner with a firm, their weaknesses become yours. So reading an agency and its stress points is a client-side survival skill. With that in mind, last month I connected the stories of three Boston-area interactive agencies, each of which diversified from selling services to products: BigBad Interactive, Magic Hour and Fable Vision. To […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.