July 22, 2010

Social Media ROI: How to Track Social Visitors to Your Firm’s Site with Google Analytics

July 22nd 2010

Yesterday I tweeted about a technique for using images to get traffic statistics on Facebook fan pages.  While sizing traffic on social sites is fascinating, the playbook for many businesses is to acquire awareness on social sites and then drive qualified leads to the corporate site for deeper engagement. If you can segment social traffic, […]