You Want a Bigger Logo? You Can’t Handle a Bigger Logo!: A Few Good Creative Men
May 27th 2010
Creative Director Jack Nicholson dresses down Account Manager Tom Cruise. “I write ads, or people die.”
May 27, 2010
Make the Logo Bigger: The Four Most Feared Words in Advertising
May 27th 2010
The most (or perhaps least) popular words in the creative business: “Could you make the logo bigger?” For anyone who has had a client suggest that you “try putting the copy in comic sans, or helvetica oblique, ” I submit to you this anthem.
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.