April 3rd 2009
Do you know what the domain is for Google Books? Those who’d guess the obvious, www.GoogleBooks.com, would unfortunately be wrong. Instead of finding the real Google Books, they’d arrive at a domain squatter selling tools for joining them in that business and using a Google’s good name in their domain to take revenue from Adwords and […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.