March 25th 2009
Though traffic accidents still rivet the attention of passers-by, most companys wouldn’t want to sponsor the carnage. Its bad for brand. That’s the basis of Wieneke’s First Law of Advertising: “Avoid associating your brand with death or terrible harm.” This seems like obvious advice, but during just the first quarter of the most recent Super […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.