Video Games Emerge as Lucrative Law Niche
Are video games the future? A colleague and I have been discussing what areas of legal practice will thrive in this economic downturn. There’s growing buzz about video-game law as a hot niche practice area.
- The Xconomy blog suggests casual video games, those without monthly subscriptions and fancy gear, may be recession-proof.
- Sheppard, Mullin, Richte have started a 20-person video-games law practice, featured yesterday in the LA Times. The article notes that video-game makers are drawing increasing numbers of class-action lawsuits for game defects.
- The Wall Street Journal blog yesterday noted that hip game lawyers are starting up practices on the West Coast to serve this $50 billion industry.
As big brands move into virtual worlds, many of them will do so by sponsoring games or buying in-game advertising. As the recording industry loses money, it seems the gaming industry just keeps growing.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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