August 22nd 2008
Valuing brands is the alchemy of advanced financial theory, but now one company is valuing domains—and you can take it to the bank. Thirty-three-year-old Rick Latona and his partner, attorney Matt Collins, may be the first ever digital pawnbrokers. Latona, in fact, was a real-world pawnbroker who now owns 11,000 domains. The guys loan up to […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.