June 2nd 2010
Yabba-Dabba-Sue, says Tampa Bay Online, covering the lawsuit filed by Terry Bollea, better known as Hulk Hogan. Watch the video below, and tell me if you’d want to be in the legal ring with this litigant. Post’s Flintstones cereal ad used a character that not only looks like the Hulkster, but goes by the similar-sounding [...]
May 27th 2010
Creative Director Jack Nicholson dresses down Account Manager Tom Cruise. “I write ads, or people die.”
May 19th 2010
A few weeks ago, I observed that part of a lawyers work involves dealing with misery: explosions, poisonings, fraud, catastrophic medical errors, and — toughest of all — kids whose lives will be framed by the careless act of another. Those are the issues clients bring to us, and any lawyer who has done it [...]
April 12th 2010
This is a story about Eric and Jack, who both blog about the law with an eye on topics that are enlightening, ennobling, or at least entertaining. By now you’ve probably heard about Eric Turkewitz, who wrote an April 1st post in his NY Personal Injury Law Blog announcing he was the new Whitehouse blogger. [...]
April 6th 2010
Bad Airport Ad #537: Tiger Woods Loses His Ball. By “What you do next,” I assume they mean, “dump your spokesman in favor of Photoshopped elephants.” The high-flying James Gardner sent this image in, reminding us how overextended Accenture’s relationship with Woods became. The Accenture name emerged in discord, as both Andersen Consulting and Arthur [...]
April 5th 2010
Another UsefulArts friend, the watchful Dr. Jo Myers Drahos, kindly sent in this clever, well-executed public service advertisement from the airport in Denver. The visual carries the ad. It tells a smart story, has a sense of discovery and strength, and projects reputability and authenticity for the organization. The composition uses negative space to take [...]
April 4th 2010
The promise of extensive water conservation is how this public agency welcomes visitors to Florida. This completely wasted public-service ad lacks any sign of investment in creative or execution. And that’s too bad, because, in the age of green-washing, a value proposition can be made for sustainability. But this ad doesn’t answer the basic question: [...]
April 2nd 2010
This Tuesday I had the challenge and opportunity to talk with a team of 20 legal marketers about how online experiences build and validate brands. It was a smart room; I’m glad to have been invited. How Do You Make a Great Page? Since my presentations are illustrations, you may get only the flavor of [...]
March 25th 2010
New Haven law firm Stratton Faxon sued Google for selling competitor ads triggered by searches on their name. Specifically, they alleged that these ads interfered with the firm’s business relations with clients, were an unfair business practice under Connecticut state law, and resulted in unjust enrichment. Read the details on Lawyers and Settlements. Note the [...]
March 24th 2010
Everyone likes samples. To advertise, the Mint should offer money. James Gardner of Adverlicious kindly shared this bad airport advertising from Boston’s Logan Airport. It stands outside the gate for the commuter flights to New York at Boston’s Logan Airport. James doesn’t recall ever seeing a child on the commuter flights he frequents. Further, the [...]
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