3 – Assorted Issues

customer_experience_marketi

Customer Experience Marketing: The Advantage of Preference

February 7th 2012

Here’s a taste of my latest thinking on Customer Experience Marketing as a unifying force in both business and digital marketing. I’m sharing this today at the Online Marketing Summit in San Diego, and would love to get your thoughts on this.

mobile-marketing-bootcamp-1

On The Road Today: Check Out Mobile Marketing Boot Camp at OMS12

February 6th 2012

Sales of smart phones and tablets are now eclipsing PC sales, and smart marketers are lining to connect with this always on audience on their own terms. My ISITE Design colleague, Gene Ehrbar, and I have put together a half day Mobile Marketing Boot Camp which we’re sharing here in San Diego. Come get a preview!

microsoft_peas_150

Breaking: Microsoft Guts Its Marketing Approach in Major Layoff

February 2nd 2012

In today’s layoff, Microsoft is pushing marketing out to product groups at the very moment most of its competitors are unifying and integrating their messages.

digital-strategy-2012-150

Join Me for a Free Webinar: 5 Moves for Digital Success in 2012

December 12th 2011

Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]

email-marketing-edialog-150

The Future of Email Marketing & Messagning

November 2nd 2011

Live from London, here’s the deck on how email marketing and digital marketers are using new tactics to move the right audience to Act.

steve-jobs-tribute

Painfully Accurate Unaired SNL Sketch is a Fitting Tribute to Jobs

October 27th 2011

Have you seen SNL’s unaired skit celebrating Apple’s visionary which skewers a few of his fellow of tech and media titans? It made me smile, have a look.

Herman-Cain-Smoking-Gums

Did Herman Cain Make the Worst (and Funniest) Ad in Political History?

October 26th 2011

Herman Cain’s smoking gums political ad is all the things political ads hope to avoid. Come take a look, see how this is a perfect application of Poe’s law, and join our somewhat informed discussion. ;>

robot-newspaper-150

Stay on Top of Digital Marketing (or Any Industry) via Curation

October 10th 2011

Here’s my quick introduction to why curation is a big deal in digital marketing, and how I use a free service called Paper.li to publish automatically publish a roll-up of what digital agencies are sharing on Twitter. You of course, can apply this to whatever topic you like.

navy-CHAPLAIN-150

Bad Advertising at Sea: Join the Navy and Endure Sorrow

October 4th 2011

Would you start a military recruiting discussion with a picture of a chaplain giving last rites to a child? The Navy’s reported $800 million multi-year contract does just that. It introduces a new brand tag line which I’d love your comment on. Not only does this represent those of us in the US, we’re paying for it. So, let me know what you think.

carlsberg-150

Beer, Bikers and Brands: Why Stunt Marketing Should Be in Your Video Content Strategy

September 30th 2011

Carlsberg Beer packed a theater with tough-looking biker types, with just two seats remaining, in the middle of the crowd. Would you go for the seats? If so – “then that deserves a Carlsberg”. Its a case where stunt marketing and viral video create a real brand experience.