February 7th 2012
Here’s a taste of my latest thinking on Customer Experience Marketing as a unifying force in both business and digital marketing. I’m sharing this today at the Online Marketing Summit in San Diego, and would love to get your thoughts on this.
February 6th 2012
Sales of smart phones and tablets are now eclipsing PC sales, and smart marketers are lining to connect with this always on audience on their own terms. My ISITE Design colleague, Gene Ehrbar, and I have put together a half day Mobile Marketing Boot Camp which we’re sharing here in San Diego. Come get a preview!
February 2nd 2012
In today’s layoff, Microsoft is pushing marketing out to product groups at the very moment most of its competitors are unifying and integrating their messages.
December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]
November 2nd 2011
Live from London, here’s the deck on how email marketing and digital marketers are using new tactics to move the right audience to Act.
October 27th 2011
Have you seen SNL’s unaired skit celebrating Apple’s visionary which skewers a few of his fellow of tech and media titans? It made me smile, have a look.
October 26th 2011
Herman Cain’s smoking gums political ad is all the things political ads hope to avoid. Come take a look, see how this is a perfect application of Poe’s law, and join our somewhat informed discussion. ;>
October 10th 2011
Here’s my quick introduction to why curation is a big deal in digital marketing, and how I use a free service called Paper.li to publish automatically publish a roll-up of what digital agencies are sharing on Twitter. You of course, can apply this to whatever topic you like.
October 4th 2011
Would you start a military recruiting discussion with a picture of a chaplain giving last rites to a child? The Navy’s reported $800 million multi-year contract does just that. It introduces a new brand tag line which I’d love your comment on. Not only does this represent those of us in the US, we’re paying for it. So, let me know what you think.
September 30th 2011
Carlsberg Beer packed a theater with tough-looking biker types, with just two seats remaining, in the middle of the crowd. Would you go for the seats? If so – “then that deserves a Carlsberg”. Its a case where stunt marketing and viral video create a real brand experience.
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.