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Half Time Report: Bitcoin Bros and Pot Stocks Trade Places, IPOs Go Nuts

July 3rd 2018

We’re half a year in to 2018, so check back on my call on shifting markets, bitcoin bros, and if pot stocks is a mania or opportunity. The opinions are my own, and are just conversation, not advice.

The Neo-Space Race is About Riches not Rockets

June 22nd 2018

President Trump observed that rich guys love rockets. They should, in this post I suggest three fairly immediate rewards for mastering space flight, and I suggest one company that is well positioned to supply the “picks and shovels” in this neo-space race.

Why Some Digital Platforms Dominate: the Drivers of Network Effect

January 25th 2018

Uber and AirBnB are widely celebrated innovators. By thinking about how each gains advantage for network effect, I hope that we can get beyond simply recognizing the strength of their business growth or reputation, to appreciate how their circumstances create varying levels of advantage from network effect.

Bitcoin Bros and Anxiety at the Top of the Business Cycle

December 31st 2017

Its been a remarkable year in investment, politics and culture. This is my personal take on where we’re at – and a first swing at what we can improve together in the new year. I’d love to here your thoughts and plans, and to encourage them however I can. Happy New Year.

You’re invited to Life After Launch, the webinar

November 4th 2017

Surviving even a highly successful hospital website can be a bit harrowing. Often resources have been diverted from other projects, so the combinatin of latent needs and post-launch fixes can result in more activity after the launch than before it. But there are ways to manage expectations and demonstrate progress, so that your vision for digital transformation continues to advance rather than being sidetracked by its own success.

Connective DX’s HDX-15 Report wins healthcare marketing Gold Award

October 25th 2017

Congratulations to my colleagues and everyone who helped create the Hospital Digital Experience (HDX-15) report, which has won recognition from the eHealthcare Leadership Awards as a best annual or special report. Its rare when an industry gives an award to an agency for marketing within it, but that’s what Useful Arts is about – the challenge for brands to stand for something more.

Mount Sinai Hospital emerges as a new digital experience leader in updated HDX-15 report

June 14th 2017

The second edition of the HDX-15 report shows a new entrant, New York’s Mount Sinai Hospital, as a new leader among an elite class of healthcare marketers.

Introducing Wieneke’s Customer Value Buckets

March 15th 2017

Everyone’s Uber moment lies somewhere ahead. Ultimately, our customers determine when and how that shift will happen. Meanwhile, leaders seek to make disruptive moves their audiences will value over their alternatives. This week my agency’s newsletter highlighted Wieneke’s Value Buckets, which is a technique I’ve developed to help align cross disciplinary teams around how customer create value for companies. Take a look.

Delighting Kids in Childrens Hospitals: A Valentine for Creative Caregivers

February 14th 2017

Kids have to be kids, even in the hospital. Doctors, parents, friends and even other patients who act on this impulse, create amazing moments – and telling their story to bring out our better angels for Valentines Day seems like a good way to keep the holiday. Check it out, this could start a new Valentine’s day tradition.

Making the NY Times and Nordstrom Great Again: When Trump Attacks Do His Targets Profit?

February 10th 2017

On Wednesday, President Trump berated Nordstrom for dropping Presidential daughter, Ivanka Trump’s clothing line from their shelves. As the Seattle Times reported, there was a brief dip followed by a 4% rally. And while you can chalk this up to Nordstrom stores being located in Democratic strong holds, or liberal investors allocating with their politics, […]