September 15th 2020
Teaching has changed. My Fall course was recorded in-studio and produced by the team at Rutgers Business School. I teach the healthcare marketing part of their 14 week mini-mba program, and am joined by experts in economics, finance, operations, and regulatory issues. It’s a rare digital-first program. Registration is open now for Fall and Spring cohorts.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.