October 31st 2016
Five years ago today, on Halloween, I was headed to London to keynote my second conference there in five months. I’m on a runway again, so its a natural time to how much our thinking about digital business has changed – and where that puts us for the next big areas of digital innovation.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.