Call for Volunteers: Test the Hospital Digital Experience Index (HDX)
June 15th 2016
I’m in the process of trying out a pretty elaborate set tests to score how patients experience hospital websites. While everyone can focus on KPI’s that show interactions that hospitals’ want, in the age of empowered patients our own KPI’s alone simply don’t cut it. We also need to know how our site compares against alternatives patients may see, and develop toward best practice examples in and beyond the healthcare industry. That’s what this will do — and I need to some hospital marketers or IT leaders to help test this approach out.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.