January 15th 2016
Boston’s about to become a company town. Though GE’s relocation to Boston brings a modest 800 new jobs (vs. 5,000 that GE business units already employ in Massachusetts) it will fill a HUGE gap in Boston’s business community — and be a new conduit for how Boston people seek to connect to the world.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.