February 14th 2013
This week Maker’s Mark announced they’d respond to a shortage of their premium whiskey by watering it down. Though I like my bourbon with water, here’s why Maker’s Mark might not.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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