Pursue Growth and Learning: Teaching Digital Marketing at Northeastern University
My friend Jonathan Wells at The Christian Science Monitor is fond of noting that “every day is a new adventure.” He uses the phrase in humor and gratitude.
One of my adventures for 2012 has been starting a graduate course in digital marketing at Northeastern’s program in digital media. The journey started back in March at the Usability Professionals annual big meeting in Boston. In the months that followed, I started to get to know Northeastern as a thesis adviser. This let me meet people at the end of the digital media program, and think about the kinds of marketing frameworks that would complement their hands-on skills in site development and video.
Its Always the People
First, you should know the students in the program are A-mazing. All are pursuing graduate degrees as part of a career changes or upgrades. Northeastern has a tradition of bringing diverse groups together, which shows in my notably global group, with half the class hailing from international locations: Poland, Venezuela, Thailand, China, Moldova.
The second thing to know is that they’re smart. They have great takes on how digital is changing the industries they’ve worked in and how it touches their lives. Some walked in able to rattle-off Porters five forces and Kotler’s Ps. So now the real test begins.
Flip the Class
The team at Northeastern has challenged me to flip the class by taking much of the information transfer-part of the class to on-demand video, so our in-person time can focus on answering questions, discussion, and welcoming experts.
This is helping me turn a corner. For years I’ve written blog posts on the growing importance of video to marketers, all along recognizing the hypocrisy of writing about video. This exercise has encouraged me to move from knowing that video is important to making more of it myself.
Here’s the line up of the first week’s online teaching.
Yep, we’re not going light on the information transfer. We’re just taking a lot of it out of class so we can use in-person time better.
We’ll dig in to demand generation, SEO, video, social, mobile, brand management, digital advertising, and optimization…but we’re starting out with a focus on how marketing changes business. I’m hoping to expand the view of marketing from “the make it pretty” department that exists in some firms to a broader view about marketing as the positioner of the total firm to its markets. (All four of Kotler’s Ps, not just promotion.)
At the moment I’m working with a great set of clients who are doing some groundbreaking work in mobile and making data-driven experiences part of their brand strategy. This gives me extra ideas to bring to the exchange that is interactive learning, and a great sounding board to test out concepts during outside time with clients. It also means things will be extra busy, and extra interesting for a few months. What could be better?
Every day is a new adventure; I hope you enjoy yours in good company.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
45 Responses to "Pursue Growth and Learning: Teaching Digital Marketing at Northeastern University"
April 17, 2012
Dave,
This looks great. The students are fortunate to have you as their guide. I look forward to learning how your flipped classroom experience turns out. I love the concept, but have yet to put it into action.
Tom
April 19, 2012
Professor Wieneke,
Thank you so much for putting together a great class for us. As Tom points out, we are really lucky to have you as an instructor.
Todd
April 19, 2012
Professor,
After one class I am already thinking about how I can apply what we’re going to cover into a few projects at work and beyond. Looking forward to a great semester.
Jonathan
April 30, 2012
Tom, Jonathan and Todd –
Thanks for encouraging my behavior. ;>
Dave
August 21, 2012
I´m looking for a intensive course about email marketing ( in september or october). Anybody has recomendations? Thanks in advance!
March 17, 2013
I am usually to blogging and i actually admire your content. The article has really peaks my interest. I’m going to bookmark your web site and maintain checking for brand new information.
August 23, 2015
Thank you for any other informative website. Where else may I
get that kind of information written in such a perfect method?
I have a undertaking that I am simply now running on, and I’ve been at the look out for such information.
August 23, 2015
Good post. I learn something new and challenging on blogs I stumbleupon every day.
It will always be exciting to read articles from other writers and practice a little something from other
sites.
August 25, 2015
What’s up, constantly i used to check weblog posts here in the early hours in the morning, as i love to gain knowledge of more and
more.
August 27, 2015
My brother suggested I would possibly like this web site.
He was entirely right. This post actually made my day.
You cann’t believe just how much time I had spent for this info!
Thank you!
August 28, 2015
As the admin of this site is working, no doubt
very rapidly it will be renowned, due to its quality contents.
September 6, 2015
Nice respond in return of this matter with real arguments and telling the whole thing on the topic of that.
September 7, 2015
Hello, i think that i noticed you visited my website so i
came to return the want?.I am attempting to find things to enhance my website!I assume its
ok to use a few of your ideas!!
October 13, 2015
I have fun with, result in I found just what I used to
be having a look for. You have ended my four day lengthy hunt!
God Bless you man. Have a great day. Bye
November 16, 2015
Para David Noton el paso al sistema de cámaras digitales EOS de Canon en 2005 significó algo más que un cambio de marca: supuso el cambio de película a digital.
November 25, 2015
Otra cosa que frena a transformarse en panadero en casa son los amasados laboriosos.
December 9, 2015
Nuestro estudio fotográficoestá ubicado en la calle Cardenal Cisneros, sesenta y
seis de la villa de Madrid.
March 11, 2016
En verdad, es frecuente que se ofrezca el trabajo entregado
en soporte digital, así sea en DVD (ya menos) en un pendrive (adaptado presentado en una
caja) con todas y cada una de las fotografías y vídeos ( aun a través de descarga en línea).
March 14, 2016
I visit daily some blogs and information sites to read articles or
reviews, but this weblog offers feature based articles.
March 18, 2016
I not only use all the http://lawyerbusinesscards.net/item,240230242009089557 brains that I have, but all that I can borrow.
April 26, 2016
An antiviral medication is frequently recommended for a first episode of genital herpes.
April 28, 2016
Este peruano natural de 1954 y de principios humildes, es actualmente un fotógrafo de
tendencia de gran éxito a nivel internacional.
May 2, 2016
Como ven opciones diferentes para ser mejores fotografos profesionales, sin precisar gastar dinero,
solo el tiempo y lo que pagas de conexión a Internet :-).
May 2, 2016
Some of their guests are Micky Dolenz from the Monkees, Ernest
Borgnine , Lindsay Wagner, Brigitte Nielson, Katey Sagal (Married with Children), Stephen Baldwin, Daniel Baldwin, Barry Bostwick, Erin Murphy (Tabitha
of Bewitched), Avery Brooks, Armin Shimmerman, Robert Picardo, Geri Reischel (Jan from The Brady Bunch), Susan Olsen (Cindy
from The Brady Bunch),Joe Pantoliano,Richard Kiel (“Jaws” Moonraker),
Lou Ferrigno, William B Davies (X-Files-Cancer Man), Stella Stevens, Frank Stallone, Ron Bumblefoot (
Guns N Roses ) and a host of others. This gothic fashion is seen in the dressing as well which is usually
dark in color. The dealers room will be filled with DVDs , software, graphic novel manga, art books, apparel,
toys and exotic ( for us ) foods.
August 8, 2016
I love this post because that is related for digital marketing.
so,I like that,,!!!!!!!!!!!!!@@@@@@@@@@@@@@@@
September 29, 2016
This looks extraordinary. The understudies are lucky to have you as their aide. I anticipate figuring out how your flipped classroom experience turns out. I adore the idea, yet have yet to place it energetically.
September 29, 2016
I am more often than not to blogging and i really appreciate your substance. The article has truly crests my advantage. I’m going to bookmark your site and keep up checking for fresh out of the box new data.
October 13, 2016
Hi there, after reading this awesome post i am too cheerful
to share my experience here with colleagues.
January 24, 2017
Este trabalho trata-se de uma de literatura narrativa da
literatura, em artigos publicados português no período de 2004 a
2014, disponíveis na base de dados da SciELO, tendo como
descritores: a Fertilização in vitro, infertilidade,
estresse e ansiedade.
February 2, 2017
[…] Connective DX to discuss ways to plan large scale change better. It’s great to be back at Northeastern, and I’m looking forward to a few nights with James and his class. You may […]
February 24, 2017
If not then it would be a great idea to learn as you do not want to
make the mistake again.
March 27, 2017
In another part of the video, the professional athlete is seen slumped over the toilet with his legs splayed on the flooring,
simply as he found his girlfriend ‘bleeding to death’ after he beat down the restroom door with a cricket bat.
December 18, 2017
Thank you for the efforts making this blogs, I had no trouble navigating through all tabs as well as related info ended up being truly simple to do to access. im making a blogs as well feels free to visit Aromes
December 19, 2017
Nice task. This is a very good blog! I admire the way you shared this topic! im making a blogs as well feels free to visit Aromes
January 5, 2018
recently found what I hoped for before you know it in the least. Nice task.
This is a very good post! I admire the way you shared this topic! Keep it up a good job! credit report and score Please visit my website Click Here
January 22, 2018
We’ll dig in to demand generation, SEO, video, social, mobile, brand management, digital advertising, and optimization, interesting man, Granola ziarenkowo
February 17, 2022
What we do is hit the marketing campaign bullseye!
March 31, 2022
Digital marketing now benefits almost every aspect of online business. Great Vlog.
https://www.gilberteventplanner.com/
April 14, 2022
Wow, I love it! Thank you so much for sharing
June 3, 2022
You have published a very good article, I keep looking for such good contact, I agree with your information and important facts, and keep working with the publication of such good information.
June 20, 2022
Wow, I love it! Thank you so much for sharing
January 12, 2023
The solutions fall into four general areas framed by industry priorities. Because they all focus on the link between education and meaningful work, they have common tactics and strategies. Concrete company Iowa City
March 13, 2023
My friends at fencing el paso tx recommend a professional that’s an expert in digital marketing. Are you interested?
October 26, 2024
“I recently enlisted the help of an SEO expert on Fiverr, and the experience exceeded my expectations! They conducted thorough keyword research and implemented effective on-page optimization strategies, resulting in a significant boost in my website’s rankings and organic traffic in just a few weeks. If you’re looking for budget-friendly and professional SEO services, I highly recommend checking out Fiverr! ? https://rb.gy/4b575q
November 2, 2024
A home loan in India is a financial product offered by banks and housing finance companies to help individuals buy, construct, or renovate a home. Typically, lenders finance up to 80-90% of the property’s cost, with borrowers covering the rest as a down payment. Interest rates can be fixed or floating, and loan tenures often extend up to 30 years. Eligibility is based on factors like income, credit score, age, and employment type.
Under Section 80C and Section 24(b) of the Income Tax Act, borrowers can claim tax benefits on both the principal and interest repayment, making home loans a popular choice for financing property purchases.