April 1st 2012
To know the future of digital marketing, it helps to spend time with the next generation’s talent. That’s why I’m at three universities in the next week, to share and learn from the first cohort of trained digital managers. Here’s what I’ve seen.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.