March 29th 2012
Tonight, Thursday March 29, ISITE Design is hosting a book launch event for Content Strategy at Work by Margot Bloomstein. Besides being a really fun, smart person, Margot’s wrestled over how to help organizations approach online publishing, and she has great stories and examples to share. Hope to see you tonight, at 6:30 in the Back Bay.
March 29th 2012
Health Care reform is a hot topic: meet my friend, health care economist & blogger Austin Frakt. Also, get the scoop on a free digital marketing conference in Boston where I’ll talk about how digital marketing will help drive huge changes in the way we select health care.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.