Applying Digital Strategy Across the Enterprise
September 25th 2011
Digital technology continues to disrupt markets, creating disproportionately profitable opportunities for firms that are able to reorganize around them. Today I taught an intro. version of my half day class in modeling business change, and I’ve posted the deck and a worksheet for download.


The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.