April 18th 2011
The race is on. Apps, tablets, and new devices are being built in to cars at supersonic speed by automakers. Mobile is also driving changes to the experience of buying and owning automobiles – and through interoperability, even how we use them.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.