March 25th 2011
One of the things I love about the digital space is its requirement for change and innovation. I’m writing to share some news which is more about my future than the posts you’d normally find here about the future of digital marketing. I’m moving on from Sokolove Law and my job there as its director of digital marketing.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.