March 2nd 2011
Google wrapping SEO in moral terms of “back and white hat” is nonsensical, as SEO gamers are competing in an inefficient market of Google own making. And, once a single firm games Google, its competitors must follow suite or cede substantial website traffic to less ethical players.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.