January 5th 2011
Research from McKinsey shows that customers (not marketers) now create two thirds of brand touchpoints. “Humanize or be humanized” was a key message 40 brand insurrectionists shared at the first ever BrandsConf in New York. Here’s my take on this event and the need to “human size” brands.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.