September 22nd 2010
Close on the heels of its Unica purchase, Big Blue is moving to acquire another Massachusetts data company, Netezza, for $1.7 billion. IBM has made 23 acquisitions totaling $12 billion over the past four years in the area of analytics. It has estimated the size of the market at $100 billion and has predicted the […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.