Web 3.0 – Envisioning the Web’s Next Big Change
The definition of web 2.0 is still like a bit like pornography, that is, we know it when we see it. That aside, I’d like to start a discussion of a set of forces which I believe promise to create change on the web greater than web 2.0.
I’d appreciate any thoughts you might add, or critique of this post’s general direction.
If web 2.0 is characterized by user participation, I submit that web 3.0 will be characterized by integration of the web into a set of application experiences. If user generated content is a mainstay of 2.0 – then machine integrated content is the base of web 3.0.
Wikipedia has started to cover several visions of this next wave of change. However the discussion to date lacks this unifying concept. I believe that systematic integration is already chaning the web through the using XML, ASP business models, open id/federated identity, rich media applications, mash-ups, and open APIs.
Not only may the web of the future not look much like the static html pages of 1.0, or threaded discussions of 2.0……in fact, in many cases it may not appear to be the Web. Applications will consume and produce public web content — but consumers seem likely to have an increasingly mediated experience – often through what they consider to be an applicaiton.
This removes the metaphor of the browser as a single uniform window on an equivalent content on the world wide web. Thanks to this integration, xml, and a set of asp business practices the web is increasingly consumable data.
Does this seem like some late to develop corners of web2.0? Or do these lead in a different direction? And does this more integrated part of the web have a substantially higher barrier of entry and requirement for teams of specialists rather than lone gunmen on the web?
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
3 Responses to "Web 3.0 – Envisioning the Web’s Next Big Change"
January 26, 2011
[…] Web3.0 Start in 2007? This trend was one of reasons I started this blog, and I started writing about Web3.0 back in 2007. Take a look, the big themes are mostly […]
February 11, 2011
[…] mobile devices is something I’ve been talking and writing about here since 2007 (see the post Web3.0: Envisioning the Web’s Next Big Change). Its been amazing to watch forces combine to drive this change, and for this idea to be more […]
February 15, 2011
[…] experiences, and greater device and data interoperability will drive a user experience revolution. I’ve talked about this since 2007, but it’s our industry’s story for […]