Breaking: IBM to Acquire Unica for $480M
Extending the digital marketing investment and IPO streak we called back in December, today the Wall Street Journal reports that IBM will acquire Unica for $480M.
See details: Wall St. Journal
Related Posts on Digital Investment:
- 2010 Prediction: Digital Marketing IPOs Skyrocket <Dec 27>
- Read the Steamy FriendFinder Prospectus: A Dating and Porn IPO <Jan 19>
- Oracle Purchases Market2Lead IP <May 28>
- Hearst Media Buys iCrossing <June 10>
- Jive Takes 30 Million in Funding – Positions for Future IPO <July 26>
- Skype and Demand Media IPOs <Aug 9>
- Webtrends Buys Transpond <Aug 10>
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
3 Responses to "Breaking: IBM to Acquire Unica for $480M"
November 25, 2010
[…] you might want to subscribe to the RSS feed for updates on this topic.Close on the heels of its Unica purchase, Big Blue is moving to acquire another Massachusetts data company, Netezza, for $1.7 […]
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