July 22nd 2010
Yesterday I tweeted about a technique for using images to get traffic statistics on Facebook fan pages. While sizing traffic on social sites is fascinating, the playbook for many businesses is to acquire awareness on social sites and then drive qualified leads to the corporate site for deeper engagement. If you can segment social traffic, […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.