Comments on: Quark (Remember Them?) & Ray Kurzweil Take On Adobe InDesign For Making eBooks http://usefularts.us/2010/06/30/quark-ray-kurzweil-blio/ Online Law Blog: How trademark, copyright, privacy and politics shape the Web. Tue, 07 Feb 2012 13:55:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dave Wieneke http://usefularts.us/2010/06/30/quark-ray-kurzweil-blio/#comment-7737 Dave Wieneke Mon, 05 Jul 2010 18:23:42 +0000 http://usefularts.us/?p=4942#comment-7737 Hi Dee, That's about how I see it -- partnership is the option when development and marketing budgets aren't enough to win. What get me is how "Ho Hum" their whole campaign is. They still have an installed based they can rev-up, but this is like a muddled feature release. It could have been a contender, or burnt out on a big idea. I'll take your work about Adobe's better product, but with no doubt, their positioning and marketing is a light year ahead. Hi Dee,
That’s about how I see it — partnership is the option when development and marketing budgets aren’t enough to win.

What get me is how “Ho Hum” their whole campaign is. They still have an installed based they can rev-up, but this is like a muddled feature release.

It could have been a contender, or burnt out on a big idea. I’ll take your work about Adobe’s better product, but with no doubt, their positioning and marketing is a light year ahead.

]]> By: Dee Sadler http://usefularts.us/2010/06/30/quark-ray-kurzweil-blio/#comment-7723 Dee Sadler Thu, 01 Jul 2010 12:27:03 +0000 http://usefularts.us/?p=4942#comment-7723 Ho Hum. InDesign CS5 still blows this away. No one is going to care because QuarkXPress could never do much out of the box, and here they had to partner with someone else to do what InDesign CS5 already does... and more. Much, much more. Now if Quark would focus on just what it was suppose to do, then maybe. Both are focusing on web a bit too much, but at least InDesign lets you put headlines across columns, and working with text is a dream next to Quark, or Quirk as we all use to call it. Sad. Can't blame them for 1 more last ditch effort and even then they are still just catching up to what InDesign does out of the box. Ho Hum. InDesign CS5 still blows this away. No one is going to care because QuarkXPress could never do much out of the box, and here they had to partner with someone else to do what InDesign CS5 already does… and more. Much, much more. Now if Quark would focus on just what it was suppose to do, then maybe. Both are focusing on web a bit too much, but at least InDesign lets you put headlines across columns, and working with text is a dream next to Quark, or Quirk as we all use to call it. Sad. Can’t blame them for 1 more last ditch effort and even then they are still just catching up to what InDesign does out of the box.

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