June 30th 2010
In the mid-’90s, Quark was the leading tool for print publishing. It was a generation ahead of Adobe’s PageMaker, which in those days I called the “publishing tool of Satan.” But Adobe launched the more economical InDesign, connected to Photoshop, Dreamweaver, and Flash. Soon, Quark was in Adobe’s digital rear-view mirror. Last week, Quark announced […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.