June 15th 2010
An oil release from BP imperils the seas, careless financial firms put economies and governments at risk, and a mine in West Virgina (run by a company with a despicable safety record) explodes. Cereal companies lie about their products’ ability to bolster immunity during an epidemic, cars accelerate for no apparent reason, and pharma companies […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.