June 10th 2010
Last week, buying lead management companies was all the rage. Now Marin Software, a Paid Search (SEM) Marketing Platform, completed another financing round, bringing in $11 million. (That’s $33 million for them to date.) And SEM agency iCrossing has been purchased by Hearst Media for a reported $325 million. The deal could increase to more than […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.