May 28th 2010
CDC Software makes the Pivotal CRM. It has been badly disadvantaged by not being able to integrate easily with digital marketing systems, as competitors Salesforce, Microsoft Dynamics CRM, and even SugarCRM increasingly can. So CDC is making a strategic investment in MarketBright, a good mid-market lead-management system. CDC will start reselling MarketBright. And MarketBright will […]
May 28th 2010
Back in December I advised to be on the watch for digital marketing IPOs and acquisitions. It’s been two years since Eloqua took funding, ExactTarget seems always to be 90 minutes from an IPO, and Neolane and Marketo just keep on boarding venture capital. This week, Market2Lead, a niche player in marketing automation, was rolled-up by […]
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