May 4th 2010
Let’s face it: too many companies know they want all the buzzword benefits of social media, but they initiate without the strategy playbook that would help them win. Arena vs. Playbook Think of social networks as the arenas for performance, with strategy as the playbook. In order to build an “at-scale revenue contributor for business,” […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.