Tiger Woods and Accenture Consulting: When Censure is Your Middle Name
April 6th 2010
Bad Airport Ad #537: Tiger Woods Loses His Ball. By “What you do next,” I assume they mean, “dump your spokesman in favor of Photoshopped elephants.” The high-flying James Gardner sent this image in, reminding us how overextended Accenture’s relationship with Woods became. The Accenture name emerged in discord, as both Andersen Consulting and Arthur […]

The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.