February 28th 2010
Bad advertising is the fun pause that refreshes here on UsefulArts. On our previous bad advertising safaris, we’ve: Found the the worst law firm ad ever, and helped get it pulled down. Treated the airport as a museum of misfit ads. Pointed out that UPS has a pretty bad tagline. Chronicled the offensive or silly […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.