February 16th 2010
Hungry investors stake their claim in digital marketing IPOs. Back in December I suggested that 2010 will be a big year for digital IPOs. We’ve already seen this playing out in the FriendFinder IPO. New theme: concern over foreign ownership of social networks. As social networks become investment targets, international ownership may fuel new concerns […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.