September 22nd 2009
Many marketers are neglecting an integral part of their business: the lead-to-revenue process. Marketing departments tend to do what they’re good at. Making the case for more top-line spend on traffic is something marketers like to do. And good spending will generate ROI. However, many marketing departments ignore the bottom of the lead funnel. This […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.