Un-Branding Starbucks
August 2nd 2009
Recently, Starbucks made news by announcing the opening of three coffee stores in Seattle that exhibit no corporate branding. Referred to as “15th Ave. Coffee & Tea,” the new properties feature Starbucks coffee and teas as well as beer, wine, and ice cream, but are devoid of the familiar green-and-black logo. The look and feel of the […]

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